互聯網、行動計算、雲端運算、物聯網（IoT）、人工智能、大數據等資訊科技帶來的數位化浪潮正在改變我們的生活，涵蓋消費、娛樂、社交、商業、交通、教育等。改變也意味著挑戰和機遇。本課程希望通過介紹和討論不同的資訊科技所驅動的創業案例，包括過去的失敗，培養學生的創新能力和創業精神，以應對變革帶來的挑戰和機遇。

在研究個案時，我們會著重在資訊科技帶來的商業模式創新，例如通過新的價值主張、定價模式、服務模式或渠道帶來的創新。個案包括共享經濟的AirBnB、Uber Eats、WeWork，以及受疫情推動的健身創新公司Peloton。我們還將以三個創新路徑：挑戰現狀、尋找未被滿足的需求、以及洞察趨勢、掌握機會來討論不同的創新個案。最後，大多數商業模式都可以模仿，所以商業模式創新只能帶來短期優勢。因此，創新者在思考商業模式創新時，也必須思考如何從這種短期優勢中構築競爭壁壘，以抵禦後進者的威脅。

註：要修本課程學生請注意，本學期課程在9/29, 10/13 與10/27 三周因與另一短期課程衝到，當日課程須調整至晚上 7:00-9:30上課。

The wave of digitization brought about by information technology such as the Internet, mobile computing, cloud computing, Internet of Things (IoT), artificial intelligence, big data, etc. is changing our lives, covering consumption, entertainment, social networking, business, transportation, education, etc. Change also means challenges and opportunities. This course hopes to develop students innovative ability and entrepreneurship by introducing and discussing different startup cases driven by information technology, including past failures, so as to cope with the challenges and opportunities brought about by change.

When studying a case, we will focus on the business model innovation brought about by information technology, such as innovations brought about through new value propositions, pricing models, service models, or channels. Examples include AirBnB, Uber Eats, and WeWork of the sharing economy, and the fitness innovation company Peloton that boosted by the epidemic. We will also elaborate on three innovative paths: challenging the status quo, finding unmet needs, and foreseeing emerging trends and opportunities. Finally, most business models can be imitated, so business model innovation can only bring short-term advantages. Therefore, when thinking about business model innovation, innovators must also think about how to build competitive barriers from this short-term advantage to defend against the threat of latecomers.